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1.  Teen Vouge
Teens and Beach Going People
Roxy Swimwear
The target consumer has the values of being able to go to the beach lake or a pool some form of water.
The target consumer wants to look good in front of people by wearing this product.
Roxy Swimwear meets the requirements of the consumer because they always have new designs and new products out with what is in at the time.
Roxy swimwear can provide the consumer with the piece of mind that they look good when they are in front of people.
Roxy Swimwear has the ability to make the consumer feel more confident in themselves.


2.   Teen Vouge
All groups of people
Herbal Essence (Hair Shampoo)
Herbal Essence has the values of what a consumer is looking for in shampoo
Herbal Essence gives its target consumer they softer, shinier, and beautiful hair they desire
Herbal Essence meets the requirements of the consumer with its reputation and its ability do stand behind its description
Herbal Essence can provide its consumer with softer, shinier, and rehydrate hair.
Herbal Essence has the ability to make the consumer be happy about how their hair feels: clean, smell, touch


3.   Us People
People who like M&M's
M&M's peanut
M&M's has the value and  reputation of being delicious
It gives its consumer the taste of chocolate and the taste of peanuts
It meets its consumers demands by being a delicious and inexpensive candy
It can provide the consumer with candy and a quick snack
It has the ability to make the consumer want to come back for more candy


4.   Us People
Your everyday gum chewer
5 Gum
Five Gum has the value of being delicious and long lasting flavor packed gum
Five Gum gives its consumers the ability to get flavor in their mouth with out having to suck on a piece of hard candy that is loaded with sugar.
Five Gum meets its customers demands by being long lasting and flavor packed
Five gum can provide its customers with something to go instead of sitting there
Five Gum has the ability to make its customers want to continue chewing Five Gum