Working Title: Time Travels
Intro/Thesis: Today we live in a visual dominated culture. Advertisements utilize techniques involved with visual communication. When comparing two printed advertisements it is important to understand the way the images work on their own and team up with written text to create an argument intended to influence a specific audience. In comparing these two advertisements the realization of how and what ways watches are being directed towards is fascinating. As for who the intended audience, these watches are directed differently one to the older sophisticated man and one to the younger sportier person but at the same time advertising the same item.
Outline:
I. The audiences that the advertisement pieces are aiming towards.
a. The first piece of advertisement is being portrayed to the older and more successful audience.
b. In the second advertisement it is communicating its message to the younger and more athletic type of audience. It is also being directed to the more rugged audience.
II. The type of fonts and the color choice in the text on the advertisement.
a. The first advertisement the font type and color is a clean and strong sounding. The color of the text is white and stands out against the background.
b. The second advertisement has a cool and new look to it the font is a very legible text and stands out mainly because it is electric blue against a black background.
III. The slogan of the advertisements both display what and who the items are being portrayed towards.
a. The first piece gives the slogan “THE GREAT ONE” to me this slogan is very strong and gives its statement very well. It tells you who the intended audience is, the higher end audience.
b. The second piece’s slogan is “DESIGNED TO TEST LIMITS” stating that these items can withstand anything. It’s durable and reliable and you can put your trust in this item.
IV. How the logos send a message to their intended audience.
a. The first advertisement piece’s logo ties in extremely well with the background. In the logo it has the symbolism having plane wings and an anchor along with a B for Breitling.
b. The second advertisement is just a plan and simple look it does not have anything that sticks out
V. The Background of the items and how it correlates to the audience.
a. In the first item the background is a plane and on a lake with trees and a clean, wealthy, educated, distinguished but yet rugged looking man.
b. The second item has a male athlete playing soccer in the background and he look as if he is moving so fast the his image is being distorted through time. It is sporting a young athletic and determined sports enthusiast.
Your points sound good, but your thesis doesn't tell me that much about your actual advertisements.
ReplyDelete